You read that right—Grandma Joan.
In Specialized Bicycles' latest electric bike campaign, the three-time world champion is pitted against an elderly woman with two knee replacements and a pacemaker in an uphill race. Not surprisingly, the campaign went viral.
From city-wide bike sharing programs to weekend recreational cyclists, electric bicycles can be seen almost everywhere. This once-impractical technology has been refined to the point where it's now more cost-effective and efficient than ever before.
Despite the sometimes negative outlook held by cycling purists, e-bikes have infused a new level of fun and accessibility into the cycling scene that has been adopted by both athletes and nonathletes alike.