Road Bike Brands You've Probably Never Heard Of

Written by
Greg Kaplan
Walk into your local bike shop, and you'll likely find a recognizable brand, like Specialized, Trek or Giant. But if you want to be different—and ride like a Euro-pro—you'll have to seek out one of these 10 bike brands.
Wilier-Triestina
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Wilier-Triestia is an Italian bike brand that has been around for over 100 years. If you watched the Tour de France, you saw Wilier bikes under team Direct Energie.
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Factor
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The German bike brand Factor, ridden by team AG2R La Mondiale, has been seen ripping up climbs in the Tour de France, the Vuelta a España and the 2018 world championships.
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Merida
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A relatively new addition to the pro road peloton, Merida bikes have carried Vincenzo Nibali, Sonny Colbrelli, Heinrich Haussler and Ramunas Navardauskas across the finish line first in Monuments and Grand Tours.
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Ridley
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If you blink, you might miss Dutch pro Marianne Vos whipping around on her Ridley Aura. Vos claimed wins at the Giro Rosa and the Ladies Tour of Norway on her Ridley.
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LaPierre
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The French-registered Groupama-FDJ races on the French bicycle brand LaPierre. FDJ has won sprinters' and climbers' stages alike on this slightly unusual-looking bike.
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BH
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Just days before the 2018 Tour de France, the Spanish bike brand BH was named sponsor for team Fortuneo-Samsic, which is led by climbing specialist Warren Barguil.
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Look
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Known for the ubiquitous clipless pedal system, the French-made Look brand is well-raced by pro track cyclists, earning multiple world championship titles in 2017 and 2018, as well as Olympic gold in 2016.
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Cippolini
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Australian Chloe Hoskings, of team Alé Cippolini, won the 2018 Commonwealth Games road race aboard a Cippolini R1BK. When we test rode the Cippolini RB1K, we felt like it had one purpose: to go really fast.
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3T
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3T—previously 3TTT—is an Italian brand known for creating high-end bike components but is relatively new to making bike frames. In 2018, Irish Pro Continental team Aquablue Sport found quick success with 3T aero road bikes.
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Cube
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This young German brand has raced to success by UCI pro continental Team Wanty - Groupe Gobert. This German bike brand helped Team Wanty earn a wild-card invite to race in the 2017 Tour de France.
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