8 Cool Things from The Running Event 2016

Written by
Mark Bauer

Every year, the biggest players in the running industry converge at The Running Event to showcase their offerings for the coming year. Here’s what caught our eye for 2017.

Targeting Fitness
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Some of the biggest names in running are launching shoe lines in 2017 that target the fitness-minded consumer. Whether you're someone who cross-trains with CrossFit, yoga, or just generally hitting the gym, you will soon be able to wear some of your favorite running brands even when you're not pounding the pavement.
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Brighter Apparel
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You know Mizuno for running shoes—and they have plenty of new offerings in that category to get excited about for next year—but you may know less about their apparel. That figures to change next fall, with a lineup that emphasizes fun colors and, in turn, runner visibility. Function, meet fashion.
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Energy Chews
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What do you eat during exercise? Clif Bar is launching an assortment of chew flavors—including salted watermelon, ginger ale and spearmint—on January 2.
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Socks on Socks on Socks
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Running socks are so hot right now. Balega has a variety of options, from no-show to crew, but it debuted a new offering at the tradeshow. The brand's Silver sock has antibacterial properties, which means less odor. If that's not something you can get excited about, talk to one of your friends.
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race.
Bib Magnets
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We thought magnets were a nice alternative to safety pins for your race bib. No more holes in your gear on race day! Available at bibmagnets.com.
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Safety First
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Apparel is really emphasizing built-in reflective elements, like on this Reebok running jacket. When it's not lit up from a camera flash, those highlighted pieces create a really cool, subtle camo pattern.
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Caffeinated Gum
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Two-time Olympian Nick Symmonds believes there's a better delivery system for consuming caffeine during exercise: gum. He's broken it down to the necessities so you can get the boost you need in just a few minutes of chewing.
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3-D Printed Insoles
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There were a couple of vendors at the show offering 3-D printed insoles. Wiivv allows you to take a photo of your feet with its app, and then delivers a personalized, 3-D printed insole to your doorstep in five days for a cost of $69 for three-quarter to $89 for full.
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race.
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